Global Music Technology Brand Founded in 2012
Since 2012, Donner has been committed to creating new experiences in music and performance. As pioneers of innovative instruments and electronics, we were among the first to introduce mini guitar pedals. The company is dedicated to research, manufacturing, and the sale of musical instruments of all kinds. Relying on a strong and efficient R&D team, Donner has gradually earned a reputation for its high-quality and affordable musical instruments and accessories. Donner continues to innovate, inspiring musicians of all levels with solutions that spark creativity and make music accessible to everyone.
The power of music manifests itself as the agent of connection. Each of us is somewhat universally connected in the world of music, where we revisit our deepest surge of emotion.
The world is nothing but boring and bleak without music. My first guitar in high school always helped me to find my voice when words failed me. Every time I play a new song on the ball with my companion guitar, I love myself more. Playing music is fun. And it got more thrilling when I learnt to widen my taste for music, traveling through the expansively evocative world of music. In the sound, I could feel the echoes of ethos, the passion of the producer, beyond age and race, and across time and space. In music, we live as a whole.
Music is not under the purview of professionals and prodigies. It offers me so much that I decided to start my own business of musical instruments, missioned to make music more playable and accessible to everyone. The business took off with our lines of effect pedals that give more substance to music, just like what music to us.
I hope everyone who loves music could better sync with their musical self with Donner.
Hevin He
FOUNDER OF DONNER
2024
In collaboration with ThirdManHardware, we launched TripleThreat—a hit among music enthusiasts worldwide. We've also partnered with leading music education institutions like School of Rock and MI to pioneer new models that blend instrument distribution with music education.
2022
Brand highlighted by The New York Times, LA Weekly, Yahoo, Guitar World, Music Radar, and other prestigious media outlets.
2021
Honored with Red Dot, iF, EPDA,and DIA design awards.Signature products like our carbon violin and MIDI keyboard earned international acclaim.
2020
Ranked among the global Top3 of Amazon musical instrument brands, launched our own website, expanded to more than 100 countries.
2018
Expanded sales to over 30 countries through Amazon and the proportion of the market increases significantly.
2014
Our Ukulele ranked Top 1 on the Amazon Best Seller list.
2014
Brand Founded. Donner introduced the revolutionary mini guitar pedals and setup the Amazon store.
Brand Principle
Know User Desired Requirement
Recognize the needs and expectations of users while influencing their perception and determining their values.
Unified and Standardization
Create a consistent brand style and export a cohesive brand image in the product or any media.
Market Innovation
Accurate assessment of the cutting-edge of scence and technology reshaping the intelligence through the brand. And maximizing the market's spread volume.
BRAND EXHIBITION
Cross over Fashion Collaboration
In September 2022, in collaboration with the designer fashion brand PRIVATE POLICY.
Support Music Education
In November 2022,DONNER initiated a musicforum with instructors from Berklee College of Musicto create a platform for exchange and performance for students in the United States.
Return to the World's Top Online Exhibition
In June 2022 and April 2023, Donner brought its full range of products to the US music exhibition. Stars and influencers dropped in one after another to evaluate new products.
WHY CHOOSE DONNER
We employ fine management throughout the production line,from project design to process adjustment to quality improvement : each link is rigorously checked by quality control departments to achieve cross-departmental constraint control and the best user experience.
INSPECTION
DEPARTMENT
PROJECT
QUALITY
DEPARTMENT
SYSTEM
DEPARTMENT
SUPPLIER
MANAGEMENT
DEPARTMENT
DONNER ARTISTS
MIYAVI
Creative Director of DONNER MUSIC
Globally recognized for his distinctive slap guitar style and cross-cultural approach to music.
Yvette Young
Front-woman of math rock band Covet and Rolling Stone's top guitarist, known for innovative tapping techniques and complex melodic arrangements.
Kazuki Isogai
Japanese guitarist merging Hip Hop and Neo Soul, acclaimed for his mellow sound and work with SANABAGUN and major Japanese artists.
Ruben Wan
LA-based guitarist blending Blues, Hip-Hop, R&B, and Gospel, known for his unique style and strong social media following.
Donner has won various international design awards,such as the Red Dot Award,IF Design Award,European Product Design Award, and DIA China Design Smart Award. In 2021, our carbon fiber violin,microphones,and guitar effect pedals have won the European Product Design Award, Golden Point Design Award, and China Design Intelligence Award. Our MIDI keyboard has won “The World's Smallest 25-Key MIDI Keyboard” award.The portable Percussion Board DED-60TX has won two of the most important awards in Product Design:Red Dot Award and IF Design Award.
More Brands, More Music
We operates a portfolio of music brands—including Donner, Eastar, and Moukey—catering to a wide range of users from beginners to professionals. We are committed to delivering enjoyable and inspiring experiences through every musical interaction.
